The other 90%
Yesterday I attended the launch event of D4D, Design for the Disadvantaged. The mission of D4D is to leverage design and innovation talent via a user-centered approach to improve the quality of life, productivity and self-improvement of disadvantaged groups in China, states their website. In other words, to design for the other 90%.
I think that the impressive team of founders have created a great opportunity for anyone interested in research and design to contribute to a better place. By offering three workshops to get involved - user research, architecture design and product design - the threshold for new volunteers is quite low. So while I haven’t been involved in anything like this before, the event truly got me thinking and made me sign-up as a volunteer for the user research workshop.
While discussing this with others I came to realize that being in China at this point of time is a great opportunity to engage in any kind of research. The major changes happening in China today provide a great chance to research the impact of these changes on peoples daily lives. Now is the time to just get out on the street and talk to to people, providing interesting insights on how today’s China is affecting the life of the other 90%. And how it can be improved.



















